New Era CFO
Your Virtual CFO

About New Era CFO

Let us be your trusted advisor 

About

Colin and Danielle have a knack for making sense of what numbers mean to a business. Over the years, they noticed that small businesses struggled to find time and/or affordable resources to manage their accounting and financial reporting functions. This noticeable void in the market prompted the creation of New Era CFO. Our goal of New Era CFO is to provide your business a virtual accounting and CFO solution. Thus eliminating the time and frustrations business owners face trying to maintain sound accounting records. We use cloud accounting software to manage your accounting records and provide CFO-like advisory services. From month-end accounting to cash flow forecasting and financial planning, New Era CFO will allow you to make sense of the numbers without doing the dirty work. 

 

 

Get in touch

We at New Era CFO know that finding the right accounting and CFO solution is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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Certified Public Accountants

 
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CO-Founder

Colin O'Connor

Colin O'Connor has over six years of accounting and finance experience. His career started at KPMG LLP in the firm's tax practice where he assisted clients in various international, federal, and state tax issues. After KPMG LLP, Colin spent four years with General Motors LLC working in various accounting and finance roles. Most recently, Colin worked for Arauco North America to assist the construction and start up of a $400M particleboard plant in Northern Michigan. Through these experiences, Colin has developed skills in tax compliance, tax planning, month-end accounting, cost accounting, technical accounting reviews, forecasting, budgeting, and financial reporting. After living in the metro-Detroit region for the last six years, Colin relocated with his wife to Traverse City, MI to enjoy the area's many outdoor activities. 

 

Education

Michigan State University
Bachelors of Arts - Accounting, 2010

Michigan State University
Masters of Science - Accounting, 2011

Certifications

  •  Certified Public Accountant - Michigan
  •  Xero Certified User

Interests

  • Fly Fishing, Golf, Hiking, Investing, Kayaking, Craft Beer
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CO-Founder

Danielle O'Connor

Danielle has touched many facets in the accounting and finance space during her career. Her career started at KPMG LLP where she provided assurance services for clients in the municipal, manufacturing, and consumer goods industries. She later joined the firm's transfer pricing and valuation group where she provided business valuation and transfer pricing services to her clients. After KPMG, Danielle worked for a Tier 1 auto supplier in their Financial Planning & Analysis group. Most recently, Danielle worked for Oilgear LLC in the role of Manager of Corporate Consolidations. Danielle's career has given her experience in auditing, business valuation, transfer pricing, month-end accounting, forecasting, budgeting, and consolidations. After living in the metro-Detroit region for the last six years, Danielle relocated with her husband to Traverse City, MI to enjoy the area's many outdoor activities. 

 

Education

Michigan State University
Bachelors of Arts - Accounting, 2010

Michigan State University
Masters of Science - Accounting, 2011

Certifications

  •  Certified Public Accountant - Michigan

Interests

  • Photography, Yoga, Interior Design, Travel, Hiking