New Era CFO
Your Virtual CFO

About New Era CFO

Let us be your trusted advisor 


Colin has a knack for making sense of what numbers mean to a business. Over the years, he noticed that small businesses struggled to find time and/or affordable resources to manage their accounting and financial reporting functions. This noticeable void in the market prompted the creation of New Era CFO. Our goal of New Era CFO is to provide your business a virtual accounting and CFO solution. Thus eliminating the time and frustrations business owners face trying to maintain sound accounting records. We use cloud accounting software to manage your accounting records and provide CFO-like advisory services. From month-end accounting to cash flow forecasting and financial planning, New Era CFO will allow you to make sense of the numbers without doing the dirty work. 



Get in touch

We at New Era CFO know that finding the right accounting and CFO solution is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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Certified Public Accountants



Colin O'Connor

Colin O'Connor has over six years of accounting and finance experience. His career started at KPMG LLP in the firm's tax practice where he assisted clients in various international, federal, and state tax issues. After KPMG LLP, Colin spent four years with General Motors LLC working in various accounting and finance roles. Most recently, Colin worked for Arauco North America to assist the construction and start up of a $400M particleboard plant in Northern Michigan. Through these experiences, Colin has developed skills in tax compliance, tax planning, month-end accounting, cost accounting, technical accounting reviews, forecasting, budgeting, and financial reporting. After living in the metro-Detroit region for the last six years, Colin relocated with his wife to Traverse City, MI to enjoy the area's many outdoor activities. 



Michigan State University
Bachelors of Arts - Accounting, 2010

Michigan State University
Masters of Science - Accounting, 2011


  • Certified Public Accountant - Michigan

  • Xero Certified User


  • Fly Fishing, Golf, Hiking, Investing, Kayaking, Craft Beer